Syracuse-based market research company Earthsense LLC is launching a global Green Confidence Index (GCI) that is expected to become a barometer of consumer attitudes and behaviors related to green products. The company launched the project with GreenBiz.com, a major on-line green business publication. Read that story here: http://www.greenbiz.com/news/2009/10/27/new-monthly-research-first-measure-consumer-demand-green-products
According to GreenBiz.com, this project takes the first "realistic, nuanced" look at how and what average Americans think about green. The new GCI will be a monthly survey of 2,500 adults across the country that is intended to track change on a consistent basis through a statistically significant sample. The index will track what U.S., state and local governments are doing to address environmental issues.The Green Confidence Index will be a subscription service that will offer in-depth consumer information. To download the first issue for free: www.greenconfidenceindex.com
Earthsense LLC was founded in 2007 by Wendy Cobra and Amy Hebard. To learn more about Earthsense LLC, which is located at The Tech Garden, a high tech business incubator in Syracuse, NY, visit: www.earthsense.com
