Syracuse-based market research company Earthsense LLC is launching a global Green Confidence Index (GCI) that is expected to become a barometer of consumer attitudes and behaviors related to green products. The company launched the project with GreenBiz.com, a major on-line green business publication. Read that story here: http://www.greenbiz.com/news/2009/10/27/new-monthly-research-first-measure-consumer-demand-green-products
 According to GreenBiz.com, this project takes the first "realistic, nuanced" look at how and what average Americans think about green.  The new GCI will be a monthly survey of 2,500 adults across the country that is intended to track change on a consistent basis through a statistically significant sample.  The index will track what U.S., state and local governments are doing to address environmental issues.
According to GreenBiz.com, this project takes the first "realistic, nuanced" look at how and what average Americans think about green.  The new GCI will be a monthly survey of 2,500 adults across the country that is intended to track change on a consistent basis through a statistically significant sample.  The index will track what U.S., state and local governments are doing to address environmental issues.The Green Confidence Index will be a subscription service that will offer in-depth consumer information. To download the first issue for free: www.greenconfidenceindex.com
Earthsense LLC was founded in 2007 by Wendy Cobra and Amy Hebard. To learn more about Earthsense LLC, which is located at The Tech Garden, a high tech business incubator in Syracuse, NY, visit: www.earthsense.com

 






































