Green Innovations

Developing renewable and clean technology companies in New York

Wednesday, October 28, 2009

New "Green Confidence Index" created by Syracuse company, Earthsense, LLC

Syracuse-based market research company Earthsense LLC is launching a global Green Confidence Index (GCI) that is expected to become a barometer of consumer attitudes and behaviors related to green products.  The company launched the project with, a major on-line green business publication. Read that story here:

According to, this project takes the first "realistic, nuanced" look at how and what average Americans think about green.  The new GCI will be a monthly survey of 2,500 adults across the country that is intended to track change on a consistent basis through a statistically significant sample.  The index will track what U.S., state and local governments are doing to address environmental issues.

The Green Confidence Index will be a subscription service that will offer in-depth consumer information.  To download the first issue for free:

Earthsense LLC was founded in 2007 by Wendy Cobra and Amy Hebard.  To learn more about Earthsense LLC, which is located at The Tech Garden, a high tech business incubator in Syracuse, NY, visit: